blogXL » Current Missions

9 Movie

Mike — Mon, 29 Jun 2009 21:07:08 +0000

In conjunction with writer Shane Acker and Focus Features, Rocket XL created the back-story for the animated film 9, produced by Tim Burton. Along with the official site, RXL created and managed the entire social media presence including Facebook, Twitter and Flickr communities. Plus, we created many interactive and portable application components to compliment a very robust campaign.

King of Fighters XII

Chris — Mon, 29 Jun 2009 21:04:50 +0000

Rocket XL created a dynamic official website for the award winning “The King of Fighters IX” game release and KOF franchise. The site is based on a Japanese style promotional magazine and features a historical timeline, a character profile section and a very popular fan-art section.

Guitar Hero III

Bonner — Mon, 29 Jun 2009 21:02:08 +0000

Rocket XL was tasked with expanding the target audience beyond gamers for the Guitar Hero franchise. We built an addictive and competitive demo application from scratch and distributed it through numerous social media outlets. The application generated over 12 million game plays and over 5 million unique users globally.

Castlevania

Mike — Mon, 29 Jun 2009 20:56:09 +0000

Rocket XL conceptualized, built, and distributed a dynamic portable web application for Konami promoting two completely different Castlevania games on two different consoles. To accomplish this, we developed a dual sided application that became very popular on Facebook, MySpace, and the rest of the blogosphere.

Swatch – de Blob Challenge

Nico — Mon, 29 Jun 2009 20:53:30 +0000

Rocket XL created a portable web destination that brought two unlikely brands together in a totally unique way. We conceptualized, designed, and built a fun and challenging game where players could build Swatch Watches by painting a city of buildings with an entertaining little Blob

Terminator Salvation

Tyler — Mon, 29 Jun 2009 20:44:43 +0000

Rocket XL was tasked with building the global web presence for the Terminator Salvation Game and Movie launch through the development of interactive banners, media player seeding, and website creative.

Converse Music Collaboration Campaign

Nico — Sat, 07 Feb 2009 00:45:03 +0000

Converse released the first music collaboration during Holiday/Fall ’08 with designs for Grateful Dead, Black Sabbath, and The Doors. The second release for The Spring ’09 collections continues with designs for The
Who, Ozzy Osbourne, and Pink Floyd. The collections are now available nationwide in Journeys stores, Journeys.com, and Converse.com with the acception of the Ozzy and Pink Floyd collabs that will be released in
mid-February and March.

Atari – Ready 2 Rumble Revolution

Dan Z. — Sat, 07 Feb 2009 00:42:00 +0000

Ready 2 Rumble Revolution, a Nintendo Wii title, is slated to release on March 17, 2009. The hilarious Ready 2 Rumble franchise flexes its muscles for its major, star-studded return to the ring. Bringing the franchise to Wii for the first time, the game retains all the knockout features of best-sellers Ready 2 Rumble Boxing Round 1 and Round 2, while delivering a knockout punch of style and attitude.

Tempur-Pedic

Nico — Sat, 07 Feb 2009 00:39:50 +0000

Tempur-Pedic’s mission is to help people get a better night’s sleep with our Tempur-Pedic Swedish Mattresses and Neck Pillows. Their proprietary TEMPUR(r) Material can help reduce the effects of back pain, lower back pain, arthritis, fibromyalgia and restless leg syndrome.

Blue Dragon Plus

Nico — Sat, 07 Feb 2009 00:36:32 +0000

Blue Dragon Plus, a Nintendo DS game releasing on February 24, is a fantasy role playing game targeting pre-teens and anime fans. It features a packed single player mode with 30+ hours of game play and over an hour of dual-screen movie footage. It expands the story of the critically-acclaimed anime series, entering the struggle between Shu and the Shadow of Balaur.